Pre-owned Tag Heuer watches

TAG Heuer is one of the most iconic watchmakers in the world of sports timing. Founded in 1860 by Édouard Heuer in Saint-Imier, the brand quickly established itself as a pioneer of innovation. In 1887, it patented the oscillating pinion, a mechanism still used today to enhance chronograph precision. TAG Heuer's history is closely tied to motorsport, a field in which the brand has excelled for over a century.

In the 1960s, TAG Heuer experienced a turning point with the release of several legendary models. The Carrera, launched in 1963, stood out for its clean design and exceptional readability. In 1969 came the iconic Monaco, the first automatic chronograph with a water-resistant square case, famously worn by Steve McQueen in the film Le Mans. At the same time, the Formula 1 and Autavia reinforced TAG Heuer's image as a trusted partner in the racing world.

The brand entered a new chapter in 1985 with its acquisition by TAG (Techniques d'Avant Garde). This ushered in a dynamic era marked by increased involvement in elite sports competitions and the development of ever more innovative collections. The launch of the Link, known for its distinctive “S”-shaped bracelet, and the Aquaracer, designed for water sports, exemplify TAG Heuer's dedication to high performance.

Innovation remains central to the brand's identity. In 2015, TAG Heuer launched the TAG Heuer Connected, the first Swiss luxury smartwatch, developed in collaboration with Google and Intel. This model signaled the brand's entry into the digital age without abandoning its mechanical roots. Today, TAG Heuer continues to merge traditional craftsmanship with cutting-edge technology, notably with in-house movements like the Heuer 02 and highly sought-after limited editions.

At Mostra Store, we offer an exclusive selection of pre-owned TAG Heuer watches, both vintage and contemporary. Each watch is meticulously authenticated and serviced in our workshop to ensure top-tier quality. Whether you are a collector, a motorsport enthusiast, or a lover of Swiss watchmaking, our TAG Heuer watches invite you to fully embrace the spirit of performance and sporty elegance.