Citizen
Once upon a Time - Brad Pitt

Citizen Challenge Timer Bullhead chronograph: the famous gold-tone case version from 1976, as seen on Brad Pitt’s wrist in Quentin Tarantino’s blockbuster film Once Upon a Time in Hollywood. This alternate-history story follows a fading 1960s actor (Leonardo DiCaprio) and his stunt double, played brilliantly by Brad Pitt. Pitt’s charismatic, effortlessly cool character embodies the 1970s "California lifestyle". With over ten Academy Award nominations, this cult film marked a stylish revival of the 70s—an era now embraced for its optimism, comfort, and bold creativity. Brad Pitt won the Oscar for Best Supporting Actor and received seven nominations at the British Film Academy Awards.

This iconic timepiece also represents the height of Japanese watchmaking excellence in the late 20th century. In the 1970s, Japan’s quality-driven watch industry shook the dominance of Swiss horology, thanks to its unmatched industrial precision, market responsiveness, and an ability to capture the era’s forward-thinking, artistic energy through innovative designs. A time when creative figures like Andy Warhol, the face of Pop Art and The Velvet Underground, were mingling with rising stars of music and fashion.

Equipped with a high-grade movement of the time, the Citizen Challenge Timer "Bullhead" features a 23-jewel anti-shock automatic movement. A "stop-second" chronograph, it displays hours, minutes, and central seconds, with two subdials: a 30-minute totalizer on the right and a 12-hour totalizer on the left. The lower subdial shows a dual calendar—day of the week on top, and date below. The lower half of the chapter ring bears the inscriptions "Japan 8110" and the model reference.

This collectible watch has ideal proportions and adapts to your style: worn with a leather strap, it appears refined and discreet while retaining its sporty edge. With a brown rally strap or a Californian-style band, it takes on a rugged "bad-boy" or biker look. Its cushion-shaped case and top-mounted pushers give it a unique, strong personality that won’t go unnoticed. This watch is a clever addition to any collection due to its condition, age, and functionality. Since its big-screen appearance on Brad Pitt’s wrist, it has become increasingly rare on the vintage market.

You’ll find more stories about watches and the stars who wore them in our Mostra Mag section, the blog where we explore the history of watches, their brands, and the people who made them legendary.