Brand's stories

Omega watches for men and women ....History of the Swiss brand that walked on the Moon

Omega brand history In 1848, at the age of 23, Louis Brandt founded a modest establishment counter which in 1880, after the death of the founder, became a factory established in Bienne. It was in 1894, with the design and production of a completely new movement for the time: the Omega...

Rolex story of an innovative vision inspired by hans wilsdorf on luxury watches for men and women ... from the beginning of the 20th century

The great tendencies which modify the social context of the European industrialized countries at the end of the nineteenth century will lead to the regulation of work, to improve industrialization and will allow industry to develop rapidly. As a vector of hope for a better tomorrow,...

hamilton.... je suis américain et je suis né en Pennsylvanie...

cwc, le fournisseur de la couronne

Yema, the French watch brand that marked the seventies.... with rallygraf, yatchingraf, astronaut or superman watches

Yema, the French watch brand that marked the seventies with the superman. There exists in the collective unconscious of watch collectors a brand with which professional watches are associated. Today it is Rolex and its submariners or explorer and other gmt-masters that hold the...

Seiko: From the Hattori workshop to bullhead chronograph watches... ... The Japanese watch brand that left its mark on the seventies

Having become one of the main players in the Japanese watch industry since the middle of the twentieth century, the Seiko watch manufacturer was at the forefront of the Japanese commercial offensive of the 1970s on a world watch market numbed by years of hegemony. of Swiss...

Vostok: The watchmaking sputnik that came from the cold... a Russian watch to materialize the glory of the Soviet Union the kommandirskie project

Vostok, the brand unknown to most Westerners, has been manufacturing mechanical and automatic watches since 1942 in the greatest tradition of the Jura watch industry. It is also, remarkably, one of the few manufactures in the world to produce its own movements without purchasing a...

Officine Panerai the watch of the first military combat swimmers ... from radiomir to luminor... Sempre stare il migliore

Semper Modum Tempus, Semper Melior "Always measure time, always be better", a motto that Giovanni Panerai has made his own. Tuscan founder of the “Orologeria Svizzera” trading company, an opulent store of clocks, regulators and pocket watches backed by a repair workshop. Faithful to...

Tag Heuer ...the origins Edouard Heuer's watchmaking challenge

It was initially a challenge that prompted Edouard Heuer, a mechanics enthusiast from the Jura, to create his watchmaking business in 1860. At that time, all watches were wound using a key and the arrival of the automobile and industrialization made this entrepreneur aware of the...

Breitling: History of a Manufacture -Part 3 After the Millenium, an adventure that continues...

In 2009, the Breitling Caliber 01 was produced in the factory. Now autonomous, Breitling's creativity will be able to express itself fully, and true to its tradition, Breitling will equip its flagship model with it by increasing the size of the Navitimer case by 4mm. These models, now...

Breitling: History of a Manufacture -Part 2 The Time of Quartz and the Renaissance

In the 1970s, Breitling, jostled by many prestigious competitors who arrived successively on the preferred markets that made it famous, saw its sales and its reputation severely tarnished. The Rolex GMT Master and the Glycine Airman prove to be dangerous competitors in the field of...

Breitling: Une marque pour laquelle le ciel...

In 1884, Léon Breitling at the age of 24 founded the Breitling watch factory in Saint Imier, a production centered on the development of chronograph watches. Right from the start, Léon Breitling researched and designed a large number of modifications to known chronograph mechanisms....